TEDxAmsterdam 2018

Objectives and strategy

For its 10 year anniversary, TEDx Amsterdam wanted to celebrate the occasion with a special and memorable experience. As such, they asked Secret Sunrise to open the big day for their VIPs.

In line with their ethos, we curated a powerful, engaging and mind-opening experience. The guests were put at the heart of the experience, and were encouraged to interact and engage, creating a strong sense of community.

Building on the foundations of TED’s brand DNA, Secret Sunrise worked with them to use their fearless bravery as a creative springboard to completely reinvent and flip the notion of a traditional conference.